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Post Cards and Buttons

Send readers to another of your posts as a proper card, or give them one thing to tap.

Post cards

Press /, pick Post card, and paste the address of one of your own TravelFeed posts.

You do not have to type anything else. The card fetches the post's title, description and cover photo itself and shows you the finished card — the same one your readers will see.

Why bother

Links between your own posts are the cheapest ranking win available to you, and the only one entirely in your control. Two or three per post keep readers reading and spread authority around your blog instead of letting it pool on one page.

They also work. A reader who just finished your piece on Matera is more interested in your piece on Puglia than any stranger will ever be — and a card with a photo gets clicked where a plain link in a paragraph does not.

Put one where the reader would naturally want it: at the point in the story where you mention the other place, not in a "related posts" heap at the end.

Itinerary cards

Paste an itinerary address instead of a post address and the same block becomes a map card. Most of the time you will not need to do this by hand — the Map item in the / menu makes the map and inserts the card in one step.

Buttons

Press / and pick Button. Type the label straight onto the button — what you type is what a reader sees — and put the address underneath.

One button, doing one thing. A row of them turns the end of a post into a landing page, which is exactly where readers stop trusting it.

Good button: Book the walking tour. Bad button: Click here.

If you are earning from where a button goes, that is a sponsored link and it needs saying. On your own hosted blog you mark it as such yourself — see link relationships.

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