Open SEO in the sidebar while you write. It updates as you type — there is no "analyse" button to remember to press.
The Google preview
At the top is what your post will look like in search results: the title, the address, and the two lines underneath.
The title is cut off at the width Google actually uses, not at a character count. That matters more than it sounds: capital letters are wider, so "WHY YOU SHOULD VISIT PUGLIA" is cut off where the same words in normal case would fit. The preview shows you the real cut-off point.
The focus phrase
This is the phrase you want the post to be found for. Be specific:
- ✅ "3 days in Lecce", "getting from Bari to Matera by bus"
- ❌ "Italy", "travel tips"
Specific phrases have less competition and bring readers who actually wanted what you wrote. A post about three days in Lecce will never outrank Lonely Planet for "Italy", but it can absolutely win "3 days in Lecce".
Not sure? Suggest focus phrases from the post reads what you have written and offers five.
What the panel checks
Whatever still needs doing sits at the top, worst first. The checks that are already fine are collapsed out of the way.
Where the phrase appears. In the title matters most. In your opening paragraph, in one heading and in the URL all help. Do not force it into every heading — that reads badly and does not help.
Length. Posts that rank for travel searches are usually 600 words or more. Below 300 you are unlikely to rank for anything competitive.
Headings. A post broken into sections lets a reader skim to the part they came for, and Google reads those sections too. The panel also flags headings that skip a level.
Photo descriptions. Photos without a description are invisible to Google Images — a real source of travel traffic — and to anyone using a screen reader. Most posts on TravelFeed are missing these. It is the easiest thing on the list to fix and one of the most worthwhile.
Links to your other posts. The cheapest ranking win you have. Two or three
links into your own blog keep readers there and spread authority between your
posts. The / menu's post card is the quickest way to add one.
Links out. Linking to the places you actually mention is a trust signal — the restaurant, the museum, the operator you booked with.
Paragraph length. A paragraph that runs long is a wall of text on a phone, which is where most of your readers are.
Where a check is about a specific sentence, Show me jumps your cursor to it.
The meta description
The two lines under your title in Google. If you leave it empty, Google picks a sentence from your post at random, and it is usually the wrong one.
Aim for 120–158 characters and say what the reader will actually get. Write the meta description for me drafts one from your post.