Tip
These options exist only on TravelFeed Hosting — your own blog. They do not appear when you are writing for travelfeed.com, and nothing here applies to a post published there. If you do not have a hosted blog, the link button is just a link button.
When you add or edit a link on your own hosted blog, the link panel also
lets you say what kind of link it is. That choice sets the rel attribute your
blog publishes.
The four kinds
The panel labels them with the attribute values themselves, because that is what they are called everywhere else you will read about them.
dofollow — an ordinary editorial link. It passes ranking signal to the site
you are linking to, the way a citation does. This is the right choice for most
links: the museum you visited, the guide you found useful, your own other posts.
nofollow — passes no ranking signal. Use it for sites you are referencing
but do not want to vouch for.
sponsored — for affiliate links and anything you were paid to include.
Google requires this, and it is not optional or advisory: undisclosed paid
links are one of the things that gets sites penalised. If you are earning from a
link, mark it sponsored.
ugc — user-generated content: something quoted from a comment, a forum or
a review.
Open in a new tab
A separate checkbox on the same panel. When it is on we also add the security attributes that stop the page you linked to from getting a handle back into yours — you do not need to think about that part.
Which to use
Most links: dofollow. That is what an editorial link is for, and being
stingy with them does not help your own ranking.
Anything you earn from: sponsored. Always. This one is not a judgement
call.
Publishing to both
The same post can go to your blog and to travelfeed.com, and each applies its own treatment: your choices are used on your blog, travelfeed.com's policy is used there. You do not have to pick one or write the post twice.