Headings
Three levels, and you will almost always want the first.
- Heading — a section of the post
- Subheading — a part of a section
- Small heading — a part of a part, which most posts never need
The fastest way to make one is to select the line you already wrote and pick the heading from the block dropdown in the selection bar.
Do not skip levels — a Small heading directly under a Heading, with no Subheading between them, reads as a mistake to a screen reader and to Google, and the SEO panel will flag it.
Headings are not decoration. They are how a reader on a phone finds the part they came for, and they are how your table of contents gets built.
Table of contents
Press / and pick Table of contents. It reads your headings and it keeps
reading them: add a section an hour later and it is already in the list.
Add it once, near the top, and forget about it. It cannot go stale, so it is worth putting in before you have written the sections rather than after.
It is worth adding to anything long enough to scroll for a while — a city guide, a multi-day itinerary. On a 600-word post it is just clutter.
Collapsible sections
Press / and pick Collapsible section. You get a summary line and a region
underneath it that starts open so you can write in it. Readers see it closed,
and open it if they want it.
This is where the long practical detail goes — the full packing list, the visa paperwork, the bus timetable — when it would otherwise stop the story dead.
One caution: anything you fold away is something most readers will not see. If it matters, leave it in the open.
Dividers
Press / and pick Divider for a clean break between two parts of a post
that do not need a heading between them.
HTML
The escape hatch. Press /, pick HTML, and paste markup — it is published
exactly as you wrote it, which is what makes it useful and what makes it worth
being careful with.
Reach for it when you want an embed from a service we do not support natively. You should not need it for anything else: photos, galleries, videos, tables, maps, cards and buttons all have real blocks, and those blocks keep working when we improve how they are published.
If you would rather write the whole post as HTML or Markdown, that is a different thing: there is a switch for it at the bottom right of the editor — see writing in HTML instead.