Look, I'm not the guy who gets excited about designer labels. Never have been. Bags, wallets, monograms — meh. Give me a solid backpack or crypto wallet any day. But my wife? She's been begging me for months to check out this "Louis Vuitton museum" thing in Bangkok. She called it LV The Place, said it's not just shopping, it's like an experience. So, family vote passed 2-1 (son was neutral, he just wanted ice cream), and off we went.
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The building itself hits you right away — right in Gaysorn Amarin mall, glowing with those giant diamond-shaped panels on the facade that light up at night. Very LV-coded, very fancy. We stepped inside, and yeah, it's colorful, bright, immersive. Not your dusty old museum; this place opened in February 2024 as the first "LV The Place" in Southeast Asia — a combo of store, café, restaurant (by that famous chef Gaggan Anand), and a proper exhibition called Visionary Journeys.
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Louis Vuitton has history in Bangkok too. Back in 2017 they did a pop-up called Time Capsule at Siam Paragon, showing off trunks and old designs tied to Thai royal connections. But this new spot is next level — they turned it into a permanent-ish hub. Designed with architects from OMA, it's all about blending 170 years of the brand's story with modern vibes.
The exhibition part was actually pretty cool, even for a skeptic like me. It starts with Trunkscape — this wild tunnel made of 96 vintage trunks, screens flashing around you like you're traveling through time. Then Origins, full of family archive stuff: old documents, early sketches, how Louis Vuitton started making waterproof flat trunks in 1854 for trains and ships. I get the craftsmanship there — those antique travel bags and suitcases are built like tanks, precise, no corners cut. You can see why they lasted generations.
Next rooms: Icons with famous bags floating in bubbles (last 25 years of hits, from Marc Jacobs era to Pharrell stuff), and Collaborations — wild ones like Kusama dots, Supreme, NIGO. My wife was in heaven, snapping photos everywhere, already daydreaming about the new collection. "Imagine me with that one!" Cue me gently reminding her we'd need to sell a kidney (or all my Hive stack) for it.
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She lit up like a Christmas tree the whole time. Meanwhile, my son and I were goofing around, taking silly pics of each other in the mirrors and low-light corners. Speaking of light — the rooms are super moody and dim for that dramatic effect, which looks amazing in real life but murder for phone cameras. I spent half an hour in Lightroom fixing exposure and shadows so the shots weren't total trash. Still turned out decent.
Of course, the classic wife-husband banter happened:
Her: "Come on, just one bag from the new drop!"
Me: "Babe, even if I had the cash lying around, I'd never drop it on a purse. Better buy more Hive tokens."
Her: "You've bought Hive tons of times... and you're still deep in the red 😂 Everything else went up — stocks, gold, Bitcoin — but not your precious Hive."
Ouch. She's not wrong. Hive has been rough these past years while the rest pumped. Touché, wife.
We wrapped up with her filming TikToks or Reels (whatever she's into now), me and the kid messing around, and zero purchases. But honestly? It was a fun family afternoon. Free entry if you book online ahead, super central location near Chit Lom BTS.
Would I buy my wife a real LV bag? Probably not — unless I hit that one big trade and feel generous. But would I go back with her? Yeah, maybe for the café desserts. They looked insane.
What about you guys — would you splurge on a luxury bag for your partner? Or are you team "invest in crypto instead"? Drop your thoughts below! 👇
I write my texts myself, correct mistakes and translate via ChatGPT (which is not a violation on Hive)!
All photos were taken by me personally - I am a beginner photographer, so I ask professionals not to judge strictly.
Thank you for sharing these moments with me! Until new stories and new holidays! ✌️.
Camera 📷: Sony Alpha 7 IV full-frame
Lens 🔭: Sony FE 70-200mm F: 2.8 GM OSS II
Lens 🔭: Sony FE 90mm F2.8 Macro G OSS
Lens 🔭: Sony FE 20-70 mm F: 4 G
Processed 🛠: Lightroom
photo by openai
